How we merge worlds: Creating Phygital Customer Experiences
Did you know that almost 3 out of 4 mall-goers are eager to return to brick-and-mortar stores?
The global consumer report published by IBM is undoubtedly excellent news for businesses after the hard years brought by the pandemic. But more importantly, it is a huge opportunity to create true brand and customer engagement by drawing the attention of your audience using cutting-edge technologies such as Augmented Reality (AR). At the same time it should be easy to use and fun! So what do we want?
In simple terms, brand engagement has to do with the formation of attachments, whether emotional or rational, with your target audience. The importance of creating such attachments is that customers become loyal fans of the brand.
Needless to say, giving consumers and fans a unique experience when they visit your business or event is one of the most effective strategies for increasing conversion rate, repeat visits, and even attracting friends and family from your loyal customers.
In this sense, the most efficient way to attract the attention of potential customers and increase brand engagement is to use technologies such as Augmented Reality (AR) to create "phygital experiences."
Proof of this is an extensive study carried out by Snapchat that shows that many young consumers or guests are willing to visit stores with smart mirrors and similar devices that offer AR experiences.
The question you should be asking yourself is, how can your business provide this type of experience to your audience?
Brand engagement through AR technology