Creating Phygital Customer Experiences

Did you know that almost 3 out of 4 mall-goers are eager to return to brick-and-mortar stores?

The global consumer report published by IBM is undoubtedly excellent news for businesses after the hard years brought by the pandemic. But more importantly, it is a huge opportunity to create true brand and customer engagement by drawing the attention of your audience using cutting-edge technologies such as Augmented Reality (AR). At the same time it should be easy to use and fun! So what do we want?

30. Apr. 2022

METAVERSE for virtual factory planning

The metaverse concept uses a digital-first world approach where users join an immersive online 3D virtual environment that directly impacts the physical world. You plan the factory from the metaverse with the stakeholders, who can interact in real-time and provide ideas and solutions.

26. Dez. 2021

Blog | Texel Talk | Implementing an exposure map

The Virtual Reality software STP VR helps police forces train for dangerous scenarios of their daily work on duty. Because body motion is tracked and recorded, each trainee's behavior can be analyzed in detail after a session has ended. At the core of this analysis software is a three-dimensional heat map, showing all the surface areas a particular player has been looking at, and for how long. If you imagine a camera as area light and the entire scene's surface covered in film stock, it captures which parts of the film were particularly exposed, and which weren't. In this article I'd like to break down my failed and successful approaches to implement this so called exposure map.

10. Okt. 2021

INTERACTIVE CLOUD SHOWROOM

IXTENDA CREATES THE NEW HYBRID SHOWROOM OF SCHENCK ROTEC

7. Okt. 2021

VIRTUAL REALITY FOR FACTORY PLANNING

There is a lot of talks today about Industry 4.0 and how the digitalisation of processes will revolutionise the world. However, tools such as Virtual Reality (VR) are often overlooked even though they contribute significantly to intelligent value creation. How do they do it?

4. Juli 2021

How to Harness the Power of Unity Forma for B2B Manufacturing

Learn how the team at iXtenda, a digital solutions company, uses Unity Forma to create exceptional marketing experiences for manufacturing clients.

11. Juni 2021

Virtual and Digital Showroom

In B2C commerce, there is a clear interest in adopting technologies such as Augmented Reality (AR), Virtual Reality (VR), and Virtual Showrooms. But what about B2B commerce? Is the industry taking seriously the changes that are coming?

26. Mai 2021

3D Realtime product presentation

Customers of HOMAG can take a sightseeing flight through a window production machine with all of its components and processing steps with the CENTATEQ smartBox.

28. Jan. 2021

REAL-TIME 3D TECHNOLOGY explained

Discover how companies from different industries benefit from RT3D and how real-time 3D content has made its way from games to industrial manufacturing and interactive installations.

15. Okt. 2020

Press Release Schlosslichtspiele 2020

Media art spectacle in virtual space: Schlosslichtspiele 2020 - Digital Edition in the Unesco City of Media Arts. From the couch directly to the front of the castle - photogrammetry, Microsoft Azure and Unity Technologies make it possible.

13. Okt. 2020

iVP: Business Whitepaper

Efficient real-time 3D processes for sales, planning and marketing. A business whitepaper for iVP - intelligent Virtual Platform.

31. Aug. 2020

Photogrammetry and 3D Capturing – Bringing Life to Virtual and Mixed Realities

Photogrammetry and 3D realtime rendering is the ideal solution for immersive and realistic virtual reality experiences. These are the business case use for a seamless integration

3. Aug. 2020